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Interview: Mel Carson of Microsoft Advertising

Spotlight on Search Interview: Mel Carson Microsoft Advertising If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft.  When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn’t get close to.  Mel [...]

Mon, 06 Sep 2010 11:12:17 +0000

Win a Free Pass to MN Blogger Conference

Update: Congratulations! Rebecca Flansburg has won the free pass to the 1st Minnesota Bloggers Conference for her post: “Mama wants to go MN Blogger Bad” It was close, she won by just 2 votes over Josh Braaten and Patrick Garmoe. Congratulations again Rebecca and thank you for a clever and compelling post! TopRank Online Marketing [...]

Thu, 02 Sep 2010 15:30:32 +0000

The Real Cost of Buying Links for SEO: $4 Million

I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. He estimated the revenue loss due to plummeting organic search visibility at $4 million in sales.  Now [...]

Wed, 01 Sep 2010 11:30:03 +0000

Everything I Know About Marketing I Learned from Google

Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did [...]

Thu, 02 Sep 2010 11:30:08 +0000

Chris Pirillo on SEO & Social Media @ OpenCa.mp

At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp. I caught [...]

Sun, 29 Aug 2010 12:36:59 +0000

 
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